Wertesystem-Segmentierung Im Automobilmarketing (English, Hansjörg Gaus)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824471324
ISBN-10
3824471329
Author
Hansjörg Gaus
About the Book
Im Rahmen einer empirischen Untersuchung im Automobilbereich zeigt der Autor, dass Systeme abstrakter Werte das Kaufverhalten beeinflussen und sich vor allem über intermediäre kognitive Konstrukte wie bereichsspezifische Werte, Nutzenerwartungen und Einstellungen auswirken.
ISBN: 9783824471324
ISBN-13: 9783824471324
ISBN-10: 3824471329
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Wertesystem-Segmentierung Im Automobilmarketing starts from ₹3508 at GlowMirror. Available in Paperback.
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Hansjörg Gaus is the author of Wertesystem-Segmentierung Im Automobilmarketing. Browse more books by Hansjörg Gaus on GlowMirror.
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Product ID: isbn-9783824471324
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