Pharma-Marketing (English, Fred Harms | Dorothee Gänshirt | Robin Rumler)
by Fred Harms | Dorothee Gänshirt | Robin Rumler
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Book Details
Publisher
de Gruyter Oldenbourg
Language
English
ISBN-13
9783828204294
ISBN-10
3828204295
Author
Fred Harms | Dorothee Gänshirt | Robin Rumler
About the Book
Dass sich die Erwartungshaltung auf Kundenseite radikal verändert, bekommt die pharmazeutische Industrie seit einiger Zeit zu spüren. Jahrzehntelang gab es keine tief greifenden Veränderungen, doch seit wenigen Jahren ist die relative Ruhe vorbei. Während in den 80er und 90er Jahren die relevanten Veränderungsprozesse von den eigenen Organisationen angesto en wurden, erscheinen die pharmainternen Ma nahmen als Banalität im Vergleich zu dem, was z…
ISBN: 9783828204294
ISBN-13: 9783828204294
ISBN-10: 3828204295
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Product ID: isbn-9783828204294
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