
The Brand Challenge (English, Kartikeya Kompella)
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Specifications
| Publisher | Kogan Page |
| Language | English |
| ISBN-13 | 9780749470159 |
| ISBN-10 | 0749470151 |
| Author | Kartikeya Kompella |
Product Description
Here on GlowMirror, you'll find The Brand Challenge filed under Kogan Page -- everything you need to know is covered below.
About the Book
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella , The Brand Challenge explains the nuances of building brands in different industries with a chap…
ISBN: 9780749470159
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Brand Challenge
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Kogan Page
Who Should Read This
Students and professionals interested in Kogan Page, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





