Tarifwahlverhalten Im Business-To-Business-Bereich (English, Susanne Stingel | Prof Dr Dr H. C. Klaus Backhaus)
by Susanne Stingel | Prof Dr Dr H. C. Klaus Backhaus
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834910400
ISBN-10
3834910406
Author
Susanne Stingel | Prof Dr Dr H. C. Klaus Backhaus
About the Book
Tarifwahl-Biases sind bislang ausschlie lich im Business-to-Consumer-Bereich untersucht worden. Viele Konsumenten w�hlen eine Flatrate, obwohl ihr Rechnungsbetrag in einem nutzungsabh�ngigen Tarif niedriger w�re (Flatrate-Bias), andere Kunden bevorzugen einen nutzungsabh�ngigen Tarif, obwohl sie in einer Flatrate weniger zahlen m�ssten (Pay-per-Use-Bias). Am Beispiel von Mobilfunktarifen analysiert Susanne Stingel die Tarifwahl und Tarifwahl-Bias…
ISBN: 9783834910400
ISBN-13: 9783834910400
ISBN-10: 3834910406
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Susanne Stingel | Prof Dr Dr H. C. Klaus Backhaus is the author of Tarifwahlverhalten Im Business-To-Business-Bereich. Browse more books by Susanne Stingel | Prof Dr Dr H. C. Klaus Backhaus on GlowMirror.
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Product ID: isbn-9783834910400
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