Strategic Brand Management and Development (English, Lalaounis Sotiris T.)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780367338749
ISBN-10
0367338742
Author
Lalaounis Sotiris T.
About the Book
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisati…
ISBN: 9780367338749
ISBN-13: 9780367338749
ISBN-10: 0367338742
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Strategic Brand Management and Development starts from ₹4625 at GlowMirror. Available in Paperback.
Who is the author of Strategic Brand Management and Development?
Lalaounis Sotiris T. is the author of Strategic Brand Management and Development. Browse more books by Lalaounis Sotiris T. on GlowMirror.
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Product ID: isbn-9780367338749
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