Marketing Intelligent Systems Using Soft Computing (English, Jorge Casillas | Francisco J. Martínez López)
by Jorge Casillas | Francisco J. Martínez López
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642156052
ISBN-10
3642156053
Author
Jorge Casillas | Francisco J. Martínez López
About the Book
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I'll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric…
ISBN: 9783642156052
ISBN-13: 9783642156052
ISBN-10: 3642156053
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Product ID: isbn-9783642156052
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