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Handbuch Versicherungsmarketing (English, Michael Reich | Christopher Zerres) - Image 1 - GlowMirror

Handbuch Versicherungsmarketing (English, Michael Reich | Christopher Zerres)

by Michael Reich | Christopher Zerres

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Book Details

Publisher
Springer
Language
English
ISBN-13
9783662577547
ISBN-10
3662577542
Author
Michael Reich | Christopher Zerres

About the Book

Lange Zeit wurde Marketing in der deutschen Versicherungswirtschaft vernachl�ssigt. H�ufig konzentrierten sich die Unternehmen lediglich darauf, ihre Vertriebspolitik zu optimieren. Marketing im Sinne einer Unternehmensphilosophie, bei der alle betrieblichen Bereiche auf den Markt und seine Anforderungen ausgerichtet werden, erf�hrt nun auch in Versicherungsunternehmen eine schnell wachsende Bedeutung.

ISBN: 9783662577547

ISBN-13: 9783662577547
ISBN-10: 3662577542

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ISBN-10: 3662577542. ISBN-13: 9783662577547. Handbuch Versicherungsmarketing (English, Michael Reich | Christopher Zerres) by Michael Reich | Christopher Zerres. Available on GlowMirror.
Product ID: isbn-9783662577547