Customer Knowledge Management (English, Lutz M. Kolbe | Hubert Österle | Walter Brenner)
by Lutz M. Kolbe | Hubert Österle | Walter Brenner
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783540005414
ISBN-10
3540005412
Author
Lutz M. Kolbe | Hubert Österle | Walter Brenner
About the Book
Das St. Galler Modell f�r Customer Knowledge Management kombiniert Customer Relation und Knowledge Management in einer Rahmenarchitektur kundenzentrierter Prozesse. Diese integrierte Sicht erm�glicht wesentliche Ergebnisverbesserungen in Marketing, Vertrieb, Service und in internen Leistungsbeziehungen. Die Fallstudien dokumentieren die realisierbaren Potentiale aus Management- und IT-Sicht. Aus ihnen werden Handlungsempfehlungen f�r das Projektm…
ISBN: 9783540005414
ISBN-13: 9783540005414
ISBN-10: 3540005412
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Customer Knowledge Management starts from ₹3873 at GlowMirror. Available in Paperback.
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Lutz M. Kolbe | Hubert Österle | Walter Brenner is the author of Customer Knowledge Management. Browse more books by Lutz M. Kolbe | Hubert Österle | Walter Brenner on GlowMirror.
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Product ID: isbn-9783540005414
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