
Services Marketing (English, Jochen Wirtz | Christopher Lovelock)
by Jochen Wirtz | Christopher Lovelock
Publisher: World Scientific Publishing Company
Language: English
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Specifications
| Publisher | World Scientific Publishing Company |
| Language | English |
| ISBN-13 | 9781944659011 |
| ISBN-10 | 1944659013 |
| Author | Jochen Wirtz | Christopher Lovelock |
Product Description
Here on GlowMirror, you'll find Services Marketing filed under Management -- everything you need to know is covered below.
About the Book
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Fe…
ISBN: 9781944659011
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Services Marketing
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











