
Services Marketing and Management (English, Audrey Gilmore)
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Specifications
| Publisher | Sage Publications Ltd |
| Language | English |
| ISBN-13 | 9780761941576 |
| ISBN-10 | 0761941576 |
| Author | Audrey Gilmore |
Product Description
Here on GlowMirror, you'll find Services Marketing and Management filed under Management -- everything you need to know is covered below.
About the Book
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies…
ISBN: 9780761941576
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Services Marketing and Management
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











