
Sage Publications Ltd
Services Marketing and Management (English, Audrey Gilmore)
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Specifications
| Publisher | Sage Publications Ltd |
| Language | English |
| ISBN-13 | 9780761941576 |
| ISBN-10 | 0761941576 |
| Author | Audrey Gilmore |
Product Description
About the Book
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies…
ISBN: 9780761941576
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Services Marketing and Management
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Sage Publications Ltd
Who Should Read This
Students at the undergraduate and postgraduate level, as well as educators.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of Services Marketing and Management?
Services Marketing and Management is available at ₹4,638 on GlowMirror. The original MRP is ₹26,680, saving you 83%.
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Is Services Marketing and Management available in English?
Services Marketing and Management is available in English on GlowMirror.
Who is the author of Services Marketing and Management?
Services Marketing and Management is authored by Audrey Gilmore.
Who published Services Marketing and Management?
Services Marketing and Management is published by Sage Publications Ltd.
How many pages does Services Marketing and Management have?
Page count information for Services Marketing and Management is available in the specifications section of this page.
How long does it take to read Services Marketing and Management?
At an average reading speed of 250 words per minute, reading Services Marketing and Management takes a few hours to a few days depending on reading pace.
What is Services Marketing and Management about?
About the Book
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts servic...
Is Services Marketing and Management suitable for beginners?
Whether Services Marketing and Management is suitable for beginners depends on your background in Sage Publications Ltd. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Services Marketing and Management?
Services Marketing and Management is from the Sage Publications Ltd edition/year. Check the specifications section for full edition details.
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Is Services Marketing and Management a new or used book?
Services Marketing and Management listed on GlowMirror is a brand new book in good condition.
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