
Roi in Marketing (English, Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips)
by Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips
Publisher: McGraw-Hill Companies
Language: English
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Specifications
| Publisher | McGraw-Hill Companies |
| Language | English |
| ISBN-13 | 9781260460421 |
| ISBN-10 | 1260460428 |
| Author | Jack J. Phillips | Frank Q. Fu | Patricia Pulliam Phillips |
Product Description
About the Book
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used…
ISBN: 9781260460421
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Roi in Marketing
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in McGraw-Hill Companies
Who Should Read This
Students and professionals interested in McGraw-Hill Companies, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











