-63% OFFReview of Marketing Research (English, Naresh Malhotra -. Use 0493)
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Specifications
| Publisher | Emerald Group Publishing |
| Language | English |
| ISBN-13 | 9780857248978 |
| ISBN-10 | 0857248979 |
| Author | Naresh Malhotra -. Use 0493 |
Product Description
Here on GlowMirror, you'll find Review of Marketing Research filed under Management -- everything you need to know is covered below.
About the Book
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collectio…
ISBN: 9780857248978
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Review of Marketing Research
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











