-63% OFFEmerald Group Publishing
Review of Marketing Research (English, Naresh Malhotra -. Use 0493)
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Specifications
| Publisher | Emerald Group Publishing |
| Language | English |
| ISBN-13 | 9780857248978 |
| ISBN-10 | 0857248979 |
| Author | Naresh Malhotra -. Use 0493 |
Product Description
About the Book
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collectio…
ISBN: 9780857248978
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Review of Marketing Research
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Emerald Group Publishing
Who Should Read This
Students and professionals interested in Emerald Group Publishing, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
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Review of Marketing Research is available at ₹5,402 on GlowMirror. The original MRP is ₹14,533, saving you 63%.
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Is Review of Marketing Research available in English?
Review of Marketing Research is available in English on GlowMirror.
Who is the author of Review of Marketing Research?
Review of Marketing Research is authored by Naresh Malhotra -. Use 0493.
Who published Review of Marketing Research?
Review of Marketing Research is published by Emerald Group Publishing.
How many pages does Review of Marketing Research have?
Page count information for Review of Marketing Research is available in the specifications section of this page.
How long does it take to read Review of Marketing Research?
At an average reading speed of 250 words per minute, reading Review of Marketing Research takes a few hours to a few days depending on reading pace.
What is Review of Marketing Research about?
About the Book
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) W...
Is Review of Marketing Research suitable for beginners?
Whether Review of Marketing Research is suitable for beginners depends on your background in Emerald Group Publishing. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Review of Marketing Research?
Review of Marketing Research is from the Emerald Group Publishing edition/year. Check the specifications section for full edition details.
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Is Review of Marketing Research a new or used book?
Review of Marketing Research listed on GlowMirror is a brand new book in good condition.
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