-68% OFFReview of Marketing Research (English, Naresh K. Malhotra)
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Specifications
| Publisher | Emerald Group Publishing |
| Language | English |
| ISBN-13 | 9780857244758 |
| ISBN-10 | 0857244752 |
| Author | Naresh K. Malhotra |
Product Description
Here on GlowMirror, you'll find Review of Marketing Research filed under Management -- everything you need to know is covered below.
About the Book
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make…
ISBN: 9780857244758
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Review of Marketing Research
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











