-68% OFFEmerald Group Publishing
Review of Marketing Research (English, Naresh K. Malhotra)
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Specifications
| Publisher | Emerald Group Publishing |
| Language | English |
| ISBN-13 | 9780857244758 |
| ISBN-10 | 0857244752 |
| Author | Naresh K. Malhotra |
Product Description
About the Book
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures across the disciplines of marketing, management and psychology in an integrative manner. It substantially aids efforts to understand, model, and make…
ISBN: 9780857244758
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Review of Marketing Research
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Emerald Group Publishing
Who Should Read This
Students and professionals interested in Emerald Group Publishing, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of Review of Marketing Research?
Review of Marketing Research is available at ₹4,114 on GlowMirror. The original MRP is ₹12,832, saving you 68%.
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Is Review of Marketing Research available in English?
Review of Marketing Research is available in English on GlowMirror.
Who is the author of Review of Marketing Research?
Review of Marketing Research is authored by Naresh K. Malhotra.
Who published Review of Marketing Research?
Review of Marketing Research is published by Emerald Group Publishing.
How many pages does Review of Marketing Research have?
Page count information for Review of Marketing Research is available in the specifications section of this page.
How long does it take to read Review of Marketing Research?
At an average reading speed of 250 words per minute, reading Review of Marketing Research takes a few hours to a few days depending on reading pace.
What is Review of Marketing Research about?
About the Book
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights...
Is Review of Marketing Research suitable for beginners?
Whether Review of Marketing Research is suitable for beginners depends on your background in Emerald Group Publishing. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Review of Marketing Research?
Review of Marketing Research is from the Emerald Group Publishing edition/year. Check the specifications section for full edition details.
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To order Review of Marketing Research on GlowMirror, click the "Add to Cart" button on this page, proceed to checkout, and choose your preferred payment method — online payment or Cash on Delivery. Delivery takes 2–7 business days across India.
Is Review of Marketing Research a new or used book?
Review of Marketing Research listed on GlowMirror is a brand new book in good condition.
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