Research on International Service Marketing (English, Pieter Pauwels | Ko De Ruyter)
by Pieter Pauwels | Ko De Ruyter
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762311859
ISBN-10
0762311851
Author
Pieter Pauwels | Ko De Ruyter
About the Book
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological i…
ISBN: 9780762311859
ISBN-13: 9780762311859
ISBN-10: 0762311851
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Product ID: isbn-9780762311859
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