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Research on International Service Marketing (English, Pieter Pauwels | Ko De Ruyter)
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Specifications
| Publisher | Jai Press Inc. |
| Language | English |
| ISBN-13 | 9780762311859 |
| ISBN-10 | 0762311851 |
| Author | Pieter Pauwels | Ko De Ruyter |
Product Description
About the Book
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological i…
ISBN: 9780762311859
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Research on International Service Marketing
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Jai Press Inc.
Who Should Read This
Students and professionals interested in Jai Press Inc., as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of Research on International Service Marketing?
Research on International Service Marketing is available at ₹5,417 on GlowMirror. The original MRP is ₹14,032, saving you 61%.
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Is Research on International Service Marketing available in English?
Research on International Service Marketing is available in English on GlowMirror.
Who is the author of Research on International Service Marketing?
Research on International Service Marketing is authored by Pieter Pauwels | Ko De Ruyter.
Who published Research on International Service Marketing?
Research on International Service Marketing is published by Jai Press Inc..
How many pages does Research on International Service Marketing have?
Page count information for Research on International Service Marketing is available in the specifications section of this page.
How long does it take to read Research on International Service Marketing?
At an average reading speed of 250 words per minute, reading Research on International Service Marketing takes a few hours to a few days depending on reading pace.
What is Research on International Service Marketing about?
About the Book
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across bo...
Is Research on International Service Marketing suitable for beginners?
Whether Research on International Service Marketing is suitable for beginners depends on your background in Jai Press Inc.. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Research on International Service Marketing?
Research on International Service Marketing is from the Jai Press Inc. edition/year. Check the specifications section for full edition details.
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Research on International Service Marketing listed on GlowMirror is a brand new book in good condition.
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