-69% OFFReconnecting Marketing to Markets (English, Luis Araujo | John Finch | Hans Kjellberg)
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Specifications
| Publisher | OUP Oxford |
| Language | English |
| ISBN-13 | 9780199578061 |
| ISBN-10 | 0199578060 |
| Author | Luis Araujo | John Finch | Hans Kjellberg |
Product Description
Here on GlowMirror, you'll find Reconnecting Marketing to Markets filed under Management -- everything you need to know is covered below.
About the Book
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate…
ISBN: 9780199578061
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Reconnecting Marketing to Markets
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











