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Reconnecting Marketing to Markets (English, Luis Araujo | John Finch | Hans Kjellberg)
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Specifications
| Publisher | OUP Oxford |
| Language | English |
| ISBN-13 | 9780199578061 |
| ISBN-10 | 0199578060 |
| Author | Luis Araujo | John Finch | Hans Kjellberg |
Product Description
About the Book
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate…
ISBN: 9780199578061
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Reconnecting Marketing to Markets
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in OUP Oxford
Who Should Read This
Students and professionals interested in OUP Oxford, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Is Reconnecting Marketing to Markets available in English?
Reconnecting Marketing to Markets is available in English on GlowMirror.
Who is the author of Reconnecting Marketing to Markets?
Reconnecting Marketing to Markets is authored by Luis Araujo | John Finch | Hans Kjellberg.
Who published Reconnecting Marketing to Markets?
Reconnecting Marketing to Markets is published by OUP Oxford.
How many pages does Reconnecting Marketing to Markets have?
Page count information for Reconnecting Marketing to Markets is available in the specifications section of this page.
How long does it take to read Reconnecting Marketing to Markets?
At an average reading speed of 250 words per minute, reading Reconnecting Marketing to Markets takes a few hours to a few days depending on reading pace.
What is Reconnecting Marketing to Markets about?
About the Book
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that market...
Is Reconnecting Marketing to Markets suitable for beginners?
Whether Reconnecting Marketing to Markets is suitable for beginners depends on your background in OUP Oxford. Review the product description and specifications above for details on the target audience and difficulty level.
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Reconnecting Marketing to Markets is from the OUP Oxford edition/year. Check the specifications section for full edition details.
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