Quantitative Models in Marketing Research (English, Philip Hans Franses | Richard Paap)
by Philip Hans Franses, Richard Paap
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521801669
ISBN-10
0521801664
Author
Philip Hans Franses | Richard Paap
About the Book
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numeri…
ISBN: 9780521801669
ISBN-13: 9780521801669
ISBN-10: 0521801664
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Product ID: isbn-9780521801669
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