-40% OFFCambridge University Press
Quantitative Models in Marketing Research (English, Philip Hans Franses | Richard Paap)
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Specifications
| Publisher | Cambridge University Press |
| Language | English |
| ISBN-13 | 9780521801669 |
| ISBN-10 | 0521801664 |
| Author | Philip Hans Franses | Richard Paap |
Product Description
About the Book
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numeri…
ISBN: 9780521801669
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Quantitative Models in Marketing Research
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Cambridge University Press
Who Should Read This
Students at the undergraduate and postgraduate level, as well as educators.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Customer Reviews
4.7(7)
Verified Purchase
Maria
This is a great book for understanding how the world of Marketing research and data analisis work. It helped me understand how to play with the information available in order to get a good analisis.
Maria Luisa· 14 Apr 2026
Verified Purchase
Applied econometrics, very useful
Is a really useful book in applied econometrics. It has explicit examples, and exercices using Eviews, an econometric software !
Jaime Aguirre· 14 Apr 2026
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Is Quantitative Models in Marketing Research available in English?
Quantitative Models in Marketing Research is available in English on GlowMirror.
Who is the author of Quantitative Models in Marketing Research?
Quantitative Models in Marketing Research is authored by Philip Hans Franses | Richard Paap.
Who published Quantitative Models in Marketing Research?
Quantitative Models in Marketing Research is published by Cambridge University Press.
How many pages does Quantitative Models in Marketing Research have?
Page count information for Quantitative Models in Marketing Research is available in the specifications section of this page.
How long does it take to read Quantitative Models in Marketing Research?
At an average reading speed of 250 words per minute, reading Quantitative Models in Marketing Research takes a few hours to a few days depending on reading pace.
What is Quantitative Models in Marketing Research about?
About the Book
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn...
Is Quantitative Models in Marketing Research suitable for beginners?
Whether Quantitative Models in Marketing Research is suitable for beginners depends on your background in Cambridge University Press. Review the product description and specifications above for details on the target audience and difficulty level.
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Quantitative Models in Marketing Research is from the Cambridge University Press edition/year. Check the specifications section for full edition details.
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