Gabler Verlag
Pricing in Business‐to‐business‐geschäftsbeziehungen (English, Jan Allmann)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783834941404 |
| ISBN-10 | 3834941409 |
| Author | Jan Allmann |
Product Description
About the Book
Ein Verständnis der preisbezogenen Kundenwahrnehmungen in Business-to-Business-Geschäftsbeziehungen ist - sowohl in der Unternehmenspraxis als auch in der Marketingforschung - nur rudimentär vorhanden. Auf Basis von zwei branchenübergreifenden Unternehmensbefragungen und drei empirischen Studien untersucht Jan Allmann vor diesem Hintergrund die Konzepte der Preissuche und der Preisfairness im Business-to-Business-Kontext. Er identifiziert Einflu…
ISBN: 9783834941404
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Pricing in Business‐to‐business‐geschäftsbeziehungen
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Gabler Verlag
Who Should Read This
Students and professionals interested in Gabler Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Pricing in Business‐to‐business‐geschäftsbeziehungen is available in English on GlowMirror.
Who is the author of Pricing in Business‐to‐business‐geschäftsbeziehungen?
Pricing in Business‐to‐business‐geschäftsbeziehungen is authored by Jan Allmann.
Who published Pricing in Business‐to‐business‐geschäftsbeziehungen?
Pricing in Business‐to‐business‐geschäftsbeziehungen is published by Gabler Verlag.
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About the Book
Ein Verständnis der preisbezogenen Kundenwahrnehmungen in Business-to-Business-Geschäftsbeziehungen ist - sowohl in der Unternehmenspraxis als auch in der Marketingforschung - nur rudimentär vorhanden. Auf Basis von zwei branchenübergreifenden Unternehmensbefragungen und drei empir...
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Whether Pricing in Business‐to‐business‐geschäftsbeziehungen is suitable for beginners depends on your background in Gabler Verlag. Review the product description and specifications above for details on the target audience and difficulty level.
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