Preismanagement Kompakt (English, Hermann Simon)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409132329
ISBN-10
3409132325
Author
Hermann Simon
About the Book
Preise werden oft auf Basis von Fingerspitzengef�hl, Faustregeln oder subjektiven Meinungen festgelegt. Mehr Professionalit�t ist n�tig. Der "Preis-Papst" Professor Simon behandelt in diesem bewu t k�rzer gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Das gro e, handbuchartige Standard- werk "Preismanagement" desselben Autors erm�glic…
ISBN: 9783409132329
ISBN-13: 9783409132329
ISBN-10: 3409132325
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Product ID: isbn-9783409132329
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