Pharma-Trends Und Innovatives Pharma-Marketingmanagement (English, Marcel Crisand)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409132848
ISBN-10
3409132848
Author
Marcel Crisand
About the Book
Radikale Veränderungen innerhalb der Pharma-Industrie zwingen Pharma-Unternehmen, sich auf neue Herausforderungen einzustellen, um das wirtschaftliche Überleben zu sichern. Von besonderer Bedeutung ist hierbei nicht nur die Berücksichtigung neuer Zielgruppen der forschenden Pharma-Industrie (wie Patienten, Apotheker oder Krankenkassen), sondern vor allem auch die adäquate Zusammenarbeit mit den wichtigsten bisherigen Inte raktionspartnern, den Är…
ISBN: 9783409132848
ISBN-13: 9783409132848
ISBN-10: 3409132848
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Marcel Crisand is the author of Pharma-Trends Und Innovatives Pharma-Marketingmanagement. Browse more books by Marcel Crisand on GlowMirror.
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Product ID: isbn-9783409132848
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