
New Challenges to International Marketing (English, Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri)
by Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri
Publisher: Emerald Group Publishing
Language: English
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Specifications
| Publisher | Emerald Group Publishing |
| Language | English |
| ISBN-13 | 9781848554689 |
| ISBN-10 | 1848554680 |
| Author | Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri |
Product Description
Here on GlowMirror, you'll find New Challenges to International Marketing filed under Management -- everything you need to know is covered below.
About the Book
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability an…
ISBN: 9781848554689
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in New Challenges to International Marketing
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











