Emerald Group Publishing
New Challenges to International Marketing (English, Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri)
by Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri
Publisher: Emerald Group Publishing
Language: English
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Specifications
| Publisher | Emerald Group Publishing |
| Language | English |
| ISBN-13 | 9781848554689 |
| ISBN-10 | 1848554680 |
| Author | Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri |
Product Description
About the Book
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability an…
ISBN: 9781848554689
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in New Challenges to International Marketing
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Emerald Group Publishing
Who Should Read This
Students and professionals interested in Emerald Group Publishing, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of New Challenges to International Marketing?
New Challenges to International Marketing is available at ₹4,133 on GlowMirror. The original MRP is ₹16,393, saving you 75%.
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Is New Challenges to International Marketing available in English?
New Challenges to International Marketing is available in English on GlowMirror.
Who is the author of New Challenges to International Marketing?
New Challenges to International Marketing is authored by Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri.
Who published New Challenges to International Marketing?
New Challenges to International Marketing is published by Emerald Group Publishing.
How many pages does New Challenges to International Marketing have?
Page count information for New Challenges to International Marketing is available in the specifications section of this page.
How long does it take to read New Challenges to International Marketing?
At an average reading speed of 250 words per minute, reading New Challenges to International Marketing takes a few hours to a few days depending on reading pace.
What is New Challenges to International Marketing about?
About the Book
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global accou...
Is New Challenges to International Marketing suitable for beginners?
Whether New Challenges to International Marketing is suitable for beginners depends on your background in Emerald Group Publishing. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is New Challenges to International Marketing?
New Challenges to International Marketing is from the Emerald Group Publishing edition/year. Check the specifications section for full edition details.
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New Challenges to International Marketing listed on GlowMirror is a brand new book in good condition.
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