Multichannel-Marketing-Handbuch (English, Oliver Merx | Christian Bachem)
by Oliver Merx | Christian Bachem
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642622762
ISBN-10
3642622763
Author
Oliver Merx | Christian Bachem
About the Book
Multichannel steht f�r die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.�. Genutzt werden Multichannel-Strategien von Medienunternehmen, Verlagen, Handels- und Reiseunternehmen, also quer �ber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte vor und gibt Einblick in die Praxis von Unternehmen, die Multichannel-Strategien umsetzen wollen. Spezialisten f�hrender Unternehmen vermitteln di…
ISBN: 9783642622762
ISBN-13: 9783642622762
ISBN-10: 3642622763
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Product ID: isbn-9783642622762
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