Marketinginformatik (English, Jörn-Axel Meyer)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409133838
ISBN-10
3409133836
Author
Jörn-Axel Meyer
About the Book
Dieses Buch richtet sich an Marketingmanager und Studenten des Marketing, die ein grundlegendes Verstandnis fiir moderne Informations- und Kommunikations- technologien und deren Anwendungen im Marketing entwickeln wollen. Mit der zunehmenden Computerisierung im Marketing sind viele Manager iiberfordert, es fehlt an grundlegenden Kenntnissen iiber die verwendeten Tech- nologien. Das vorliegende Buch solI diese Kenntnisse zur Verfiigung stellen. Es…
ISBN: 9783409133838
ISBN-13: 9783409133838
ISBN-10: 3409133836
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Marketinginformatik starts from ₹3508 at GlowMirror. Available in Paperback.
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Jörn-Axel Meyer is the author of Marketinginformatik. Browse more books by Jörn-Axel Meyer on GlowMirror.
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Product ID: isbn-9783409133838
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