Marketing Libraries in a Web 2.0 World (English, Dinesh Gupta | Réjean Savard)
by Dinesh Gupta | Réjean Savard
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About the Book
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting…
ISBN: 9783110263312
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