Marketing (English, Heribert Meffert)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409369718
ISBN-10
3409369716
Author
Heribert Meffert
About the Book
1. Absatzpolitik als Bestandteil der Unternehmenspolitik.- 2. Marketing als entscheidungs- und systemorientierte Absatzpolitik.- 3. Marketingsysteme.- 4. Marketingentscheidungen.- 1. Analyse der Verhaltenselemente als Ausgangspunkt.- 2. Käuferverhalten.- 3. Marketingforschung.- 4. Methoden der Markt- und Absatzprognose.- 1. Marktsegmentierung.- 2. Kontrahierungspolitische Entscheidungen.- 3. Produkt- und sortimentspolitische Entscheidungen.- 4. D…
ISBN: 9783409369718
ISBN-13: 9783409369718
ISBN-10: 3409369716
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Product ID: isbn-9783409369718
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