Markenmanagement Und Qualitätsmanagement (English, Frank Himpel | Regine Lampert)
by Frank Himpel | Regine Lampert
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824481484
ISBN-10
3824481480
Author
Frank Himpel | Regine Lampert
About the Book
Regine Lampert und Frank Himpel untersuchen das Verhältnis von Markenmanagement und Qualitätsmanagement und zeigen, dass das produktionsseitige Qualitätsmanagement durch zeitnah kalibrierte Ma nahmen zur Gestaltung der Qualität das Markenimage wesentlich beeinflussen kann.
ISBN: 9783824481484
ISBN-13: 9783824481484
ISBN-10: 3824481480
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Product ID: isbn-9783824481484
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