Gabler Verlag
Management Der Business-To-Business-Kommunikation (English, Wolfgang Fuchs)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783409124324 |
| ISBN-10 | 3409124322 |
| Author | Wolfgang Fuchs |
Product Description
About the Book
Auch im Business-to-Business-Bereich (BtB) gewinnt das Kommunikations-Instrument zunehmend an Bedeutung. Markenbildung, kommunikative Profilierung und Differenzierung, kommunikative Kundenzufriedenheit werden angesichts eines verschärften Wettbewerbs, der Produktangleichung und verkürzter Innovationszyklen zu einem Erfolgsfaktor für Unternehmen. Ausgehend von den Besonderheiten des BtB-Marketing und der BtB-Marktkommunikation stellt Wolfgang Fuch…
ISBN: 9783409124324
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Management Der Business-To-Business-Kommunikation
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Gabler Verlag
Who Should Read This
Students and professionals interested in Gabler Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Is Management Der Business-To-Business-Kommunikation available in English?
Management Der Business-To-Business-Kommunikation is available in English on GlowMirror.
Who is the author of Management Der Business-To-Business-Kommunikation?
Management Der Business-To-Business-Kommunikation is authored by Wolfgang Fuchs.
Who published Management Der Business-To-Business-Kommunikation?
Management Der Business-To-Business-Kommunikation is published by Gabler Verlag.
How many pages does Management Der Business-To-Business-Kommunikation have?
Page count information for Management Der Business-To-Business-Kommunikation is available in the specifications section of this page.
How long does it take to read Management Der Business-To-Business-Kommunikation?
At an average reading speed of 250 words per minute, reading Management Der Business-To-Business-Kommunikation takes a few hours to a few days depending on reading pace.
What is Management Der Business-To-Business-Kommunikation about?
About the Book
Auch im Business-to-Business-Bereich (BtB) gewinnt das Kommunikations-Instrument zunehmend an Bedeutung. Markenbildung, kommunikative Profilierung und Differenzierung, kommunikative Kundenzufriedenheit werden angesichts eines verschärften Wettbewerbs, der Produktangleichung und verk...
Is Management Der Business-To-Business-Kommunikation suitable for beginners?
Whether Management Der Business-To-Business-Kommunikation is suitable for beginners depends on your background in Gabler Verlag. Review the product description and specifications above for details on the target audience and difficulty level.
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