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International Marketing Research (English, Alex Rialp | Josep Rialp) - Image 1 - GlowMirror

International Marketing Research (English, Alex Rialp | Josep Rialp)

by Alex Rialp | Josep Rialp

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Book Details

Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762313693
ISBN-10
0762313692
Author
Alex Rialp | Josep Rialp

About the Book

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may co…

ISBN: 9780762313693

ISBN-13: 9780762313693
ISBN-10: 0762313692

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International Marketing Research starts from ₹13316 at GlowMirror. Available in Paperback.
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Alex Rialp | Josep Rialp is the author of International Marketing Research. Browse more books by Alex Rialp | Josep Rialp on GlowMirror.
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ISBN-10: 0762313692. ISBN-13: 9780762313693. International Marketing Research (English, Alex Rialp | Josep Rialp) by Alex Rialp | Josep Rialp. Available on GlowMirror.
Product ID: isbn-9780762313693