-65% OFFInternational Marketing Research (English, Alex Rialp | Josep Rialp)
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Specifications
| Publisher | Jai Press Inc. |
| Language | English |
| ISBN-13 | 9780762313693 |
| ISBN-10 | 0762313692 |
| Author | Alex Rialp | Josep Rialp |
Product Description
Here on GlowMirror, you'll find International Marketing Research filed under Management -- everything you need to know is covered below.
About the Book
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may co…
ISBN: 9780762313693
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in International Marketing Research
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











