Influencer Marketing (English, Marlis Jahnke)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783658318918
ISBN-10
3658318910
Author
Marlis Jahnke
About the Book
Dieses Buch stellt fundiert und pragmatisch die Erfolgsfaktoren des Influencer Marketings sowohl f�r die Unternehmens- als auch die Influencer-Perspektive dar. Marketing-Profis erfahren, ob Influencer Marketing f�r ihre Ziele geeignet ist, wie sie Influencer Marketing erfolgreich in ihre Kommunikations-Strategie einbauen, die passenden Influencer finden, richtig briefen und mit ihnen erfolgreich zusammenarbeiten k�nnen und dabei den rechtlichen R…
ISBN: 9783658318918
ISBN-13: 9783658318918
ISBN-10: 3658318910
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Product ID: isbn-9783658318918
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