Management
Imagining Marketing (English, Brown Stephen)
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Specifications
| Publisher | Taylor & Francis Ltd |
| Language | English |
| ISBN-13 | 9780415234863 |
| ISBN-10 | 0415234867 |
| Author | Brown Stephen |
Product Description
Here on GlowMirror, you'll find Imagining Marketing filed under Management -- everything you need to know is covered below.
About the Book
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the m…
ISBN: 9780415234863
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Imagining Marketing
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Management
Who Should Read This
Managers, team leads, MBA students, and corporate professionals.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of Imagining Marketing?
Imagining Marketing is available at ₹4,098 on GlowMirror. The original MRP is ₹23,062, saving you 82%.
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Yes, Cash on Delivery (COD) is available for Imagining Marketing on GlowMirror across India. Pay conveniently when your order arrives.
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GlowMirror offers a 15-day hassle-free return policy for Imagining Marketing. Returns are free of charge. Contact us at info@glowmirror.in or call +91 99446 78357 to initiate a return.
Is Imagining Marketing available in English?
Imagining Marketing is available in English on GlowMirror.
Who is the author of Imagining Marketing?
Imagining Marketing is authored by Brown Stephen.
Who published Imagining Marketing?
Imagining Marketing is published by Taylor & Francis Ltd.
How many pages does Imagining Marketing have?
Page count information for Imagining Marketing is available in the specifications section of this page.
How long does it take to read Imagining Marketing?
At an average reading speed of 250 words per minute, reading Imagining Marketing takes a few hours to a few days depending on reading pace.
What is Imagining Marketing about?
About the Book
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, how...
Is Imagining Marketing suitable for beginners?
Whether Imagining Marketing is suitable for beginners depends on your background in Management. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Imagining Marketing?
Imagining Marketing is from the Taylor & Francis Ltd edition/year. Check the specifications section for full edition details.
How do I order Imagining Marketing on GlowMirror?
To order Imagining Marketing on GlowMirror, click the "Add to Cart" button on this page, proceed to checkout, and choose your preferred payment method — online payment or Cash on Delivery. Delivery takes 2–7 business days across India.
Is Imagining Marketing a new or used book?
Imagining Marketing listed on GlowMirror is a brand new book in good condition.
Can I get Imagining Marketing delivered across India?
Yes, GlowMirror delivers Imagining Marketing across India. Use the pincode checker on this page to verify delivery availability to your location.
