Der Kreative Entrepreneur (English, Christian Horneber)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783834943729
ISBN-10
383494372X
Author
Christian Horneber
About the Book
Allgemein wird Kreativität für Unternehmensgründerinnen und -gründer als Schlüssel zum Erfolg betrachtet. Sei es etwa bei der eigentlichen Ideenfindung für neue Produkte oder dem Design von innovativen Unternehmensstrategien. Doch zunehmend mehr Startups orientieren sich als Copycats an bereits erfolgreichen Geschäftsmodellen. Ist das Bild von den kreativen Gründern damit hinfällig und etwa nur ein Mythos? Dieser Frage geht Christian Horneber em…
ISBN: 9783834943729
ISBN-13: 9783834943729
ISBN-10: 383494372X
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Product ID: isbn-9783834943729
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