Customer Value Management in Franchisesystemen (English, Eva-Maria Gust)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824474844
ISBN-10
3824474840
Author
Eva-Maria Gust
About the Book
Die Notwendigkeit eines Customer Value Managements in Franchisesystemen resultiert aus der Tatsache, dass der Erfolg des Franchisegebers über die Franchisegebühr bzw. Handelsspanne an den Erfolg des Franchisenehmers gekoppelt ist. Geht man davon aus, dass der Franchisegeber primär an einer angemessenen Verzinsung seines in das Franchisesystem investierten Eigenkapitals interessiert ist, sind alle Aktivitäten des Franchisegebers zur planmä igen Ge…
ISBN: 9783824474844
ISBN-13: 9783824474844
ISBN-10: 3824474840
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Eva-Maria Gust is the author of Customer Value Management in Franchisesystemen. Browse more books by Eva-Maria Gust on GlowMirror.
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Product ID: isbn-9783824474844
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