Customer Trust Management (English, Peter Kenning)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824477661
ISBN-10
3824477661
Author
Peter Kenning
About the Book
Peter Kenning untersucht beispielhaft für den krisengeplagten Lebensmitteleinzelhandel, welche zentralen Determinanten das Kundenvertrauen in einer Handlungsunternehmung beeinflussen. Neben dem naheliegenden Personenvertrauen weist der Verfasser die Existenz von markenbezogenem Systemvertrauen nach und zeigt, wie durch den Aufbau einer Betriebstypenmarke Kundenvertrauen gewonnen werden kann.
ISBN: 9783824477661
ISBN-13: 9783824477661
ISBN-10: 3824477661
Frequently Asked Questions
What is the price of Customer Trust Management?
Customer Trust Management starts from ₹4965 at GlowMirror. Available in Paperback.
Who is the author of Customer Trust Management?
Peter Kenning is the author of Customer Trust Management. Browse more books by Peter Kenning on GlowMirror.
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Product ID: isbn-9783824477661
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