Category Management (English, Stephanie Steiner | Prof Dr Martin Benkenstein)
by Stephanie Steiner | Prof Dr Martin Benkenstein
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783835006645
ISBN-10
3835006649
Author
Stephanie Steiner | Prof Dr Martin Benkenstein
About the Book
Stephanie Steiner pr�sentiert eine �bersicht �ber die in den Hersteller-Handels-Beziehungen existierenden Konflikte. Sie analysiert, inwieweit das Category-Management-Konzept zur L�sung einzelner Konflikte beitragen kann, und untersucht seine M�glichkeiten und Grenzen. Ihre Erkenntnisse zeigen, dass sich der Ansatz nur unzureichend zur Konfliktbereinigung eignet, daher erarbeitet sie eigene Vorschl�ge zur Regelung von Konflikten durch die Integra…
ISBN: 9783835006645
ISBN-13: 9783835006645
ISBN-10: 3835006649
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Product ID: isbn-9783835006645
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