Affiliate-Marketing (English, Patrick Mark Bormann)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783658255848
ISBN-10
3658255846
Author
Patrick Mark Bormann
About the Book
Patrick Bormann untersucht anhand realer Daten eines Bildungsdienstleisters, inwiefern der Klickpfad einer Affiliate-Marketingkampagne im Rahmen einer Mehrkanalstrategegie (soziale Medien, Suchmaschinenwerbung) gesteuert werden kann. Neben einem weitreichenden Einblick in das Affiliate-Marketing selbst, konzipiert er den Prozess des Affiliate-Marketing und stellt den Klickpfad der Nutzer in den Schwerpunkt betriebswirtschaftlicher Analysen. Ferne…
ISBN: 9783658255848
ISBN-13: 9783658255848
ISBN-10: 3658255846
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Product ID: isbn-9783658255848
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