Web Systems Design and Online Consumer Behavior (English, Yuan Gao)
by Yuan Gao
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Book Details
Publisher
Idea Group Publishing
Language
English
ISBN-13
9781591403272
ISBN-10
1591403278
Author
Yuan Gao
About the Book
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, ps…
ISBN: 9781591403272
ISBN-13: 9781591403272
ISBN-10: 1591403278
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Product ID: isbn-9781591403272
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