TV Commercials (English, Ivan Cury)
4.0(7 reviews)Inclusive of all applicable taxes. Free shipping on orders above ₹499, else ₹49 flat.
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Specifications
| Publisher | Routledge |
| Language | English |
| ISBN-13 | 9780240805924 |
| ISBN-10 | 0240805925 |
| Author | Ivan Cury |
Product Description
About the Book
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appr…
ISBN: 9780240805924
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in TV Commercials
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Routledge
Who Should Read This
Students and professionals interested in Routledge, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Customer Reviews
Excellent "how to" book
This book has really excellent "how to" information! It gives an overview of the process of creating tv commercials, as well as explaining who does what, and describing the various ways the process can be done.Written by a very knowledgable author and media industry professional.
Five Stars
A great overview to the whole process!
