Tourism Branding (English, William C. Gartner | Ana Maria Munar | Liping Cai)
by William C. Gartner | Ana Maria Munar | Liping Cai
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Book Details
About the Book
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing t…
ISBN: 9781849507202
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