
The Strategy of Desire (English, Ernest Dichter)
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Specifications
| Publisher | Martino Fine Books |
| Language | English |
| ISBN-13 | 9781614273479 |
| ISBN-10 | 1614273472 |
| Author | Ernest Dichter |
Product Description
Here on GlowMirror, you'll find The Strategy of Desire filed under Martino Fine Books -- everything you need to know is covered below.
About the Book
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant…
ISBN: 9781614273479
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Strategy of Desire
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Martino Fine Books
Who Should Read This
Students and professionals interested in Martino Fine Books, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy




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