The Strategy of Desire (English, Ernest Dichter)
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Book Details
Publisher
Martino Fine Books
Language
English
ISBN-13
9781614273479
ISBN-10
1614273472
Author
Ernest Dichter
About the Book
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant…
ISBN: 9781614273479
ISBN-13: 9781614273479
ISBN-10: 1614273472
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Product ID: isbn-9781614273479
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