The Psychology of Survey Response (English, Roger Tourangeau | Lance J. Rips | Kenneth Rasinski)
by Roger Tourangeau | Lance J. Rips | Kenneth Rasinski
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About the Book
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data, how survey responses are formulated, and how seemingly unimportant features of the survey can affect the answers obtained. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer surve…
ISBN: 9780521576291
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