
The New Public (English, Leon H. Mayhew)
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Specifications
| Publisher | Cambridge University Press |
| Language | English |
| ISBN-13 | 9780521484930 |
| ISBN-10 | 0521484936 |
| Author | Leon H. Mayhew |
Product Description
Here on GlowMirror, you'll find The New Public filed under Cambridge University Press -- everything you need to know is covered below.
About the Book
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that th…
ISBN: 9780521484930
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The New Public
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Cambridge University Press
Who Should Read This
Working professionals and industry practitioners seeking practical knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





