The Global Economics of Sport (English, Chris Gratton | Dongfeng Liu | Girish Ramchandani)
by Chris Gratton | Dongfeng Liu | Girish Ramchandani
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About the Book
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every countr…
ISBN: 9780415586184
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