Bloomsbury Publishing PLC
The Fundamentals of Creative Advertising (English, Ken Burtenshaw)
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Specifications
| Publisher | Bloomsbury Publishing PLC |
| Language | English |
| ISBN-13 | 9782940411566 |
| ISBN-10 | 2940411565 |
| Author | Ken Burtenshaw |
Product Description
About the Book
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in par…
ISBN: 9782940411566
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Fundamentals of Creative Advertising
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Bloomsbury Publishing PLC
Who Should Read This
Beginners and newcomers to the subject, as well as curious general readers.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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The Fundamentals of Creative Advertising is available at ₹2,815 on GlowMirror.
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Is The Fundamentals of Creative Advertising available in English?
The Fundamentals of Creative Advertising is available in English on GlowMirror.
Who is the author of The Fundamentals of Creative Advertising?
The Fundamentals of Creative Advertising is authored by Ken Burtenshaw.
Who published The Fundamentals of Creative Advertising?
The Fundamentals of Creative Advertising is published by Bloomsbury Publishing PLC.
How many pages does The Fundamentals of Creative Advertising have?
Page count information for The Fundamentals of Creative Advertising is available in the specifications section of this page.
How long does it take to read The Fundamentals of Creative Advertising?
At an average reading speed of 250 words per minute, reading The Fundamentals of Creative Advertising takes a few hours to a few days depending on reading pace.
What is The Fundamentals of Creative Advertising about?
About the Book
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams gener...
Is The Fundamentals of Creative Advertising suitable for beginners?
Whether The Fundamentals of Creative Advertising is suitable for beginners depends on your background in Bloomsbury Publishing PLC. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is The Fundamentals of Creative Advertising?
The Fundamentals of Creative Advertising is from the Bloomsbury Publishing PLC edition/year. Check the specifications section for full edition details.
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The Fundamentals of Creative Advertising listed on GlowMirror is a brand new book in good condition.
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