The Fundamentals of Creative Advertising (English, Ken Burtenshaw)
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Book Details
Publisher
Bloomsbury Publishing PLC
Language
English
ISBN-13
9782940411566
ISBN-10
2940411565
Author
Ken Burtenshaw
About the Book
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in par…
ISBN: 9782940411566
ISBN-13: 9782940411566
ISBN-10: 2940411565
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Product ID: isbn-9782940411566
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