
The Franchise Era (English, James Fleury | Bryan Hikari Hartzheim | Stephen Mamber)
by James Fleury | Bryan Hikari Hartzheim | Stephen Mamber
Publisher: Edinburgh University Press
Language: English
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Specifications
| Publisher | Edinburgh University Press |
| Language | English |
| ISBN-13 | 9781474419222 |
| ISBN-10 | 1474419224 |
| Author | James Fleury | Bryan Hikari Hartzheim | Stephen Mamber |
Product Description
About the Book
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across i…
ISBN: 9781474419222
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Franchise Era
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Edinburgh University Press
Who Should Read This
Students and professionals interested in Edinburgh University Press, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











