The Franchise Era (English, James Fleury | Bryan Hikari Hartzheim | Stephen Mamber)
by James Fleury | Bryan Hikari Hartzheim | Stephen Mamber
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Book Details
Publisher
Edinburgh University Press
Language
English
ISBN-13
9781474419222
ISBN-10
1474419224
Author
James Fleury | Bryan Hikari Hartzheim | Stephen Mamber
About the Book
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across i…
ISBN: 9781474419222
ISBN-13: 9781474419222
ISBN-10: 1474419224
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Product ID: isbn-9781474419222
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