The Economics of Sports Broadcasting (English, Chris Gratton | Harry Arne Solberg)
by Chris Gratton | Harry Arne Solberg
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About the Book
Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economic…
ISBN: 9780415357807
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