
The Discourse of Advertising (English, Guy Cook)
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Specifications
| Publisher | Routledge |
| Language | English |
| ISBN-13 | 9780415234559 |
| ISBN-10 | 0415234557 |
| Author | Guy Cook |
Product Description
Here on GlowMirror, you'll find The Discourse of Advertising filed under Routledge -- everything you need to know is covered below.
About the Book
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively ana…
ISBN: 9780415234559
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Discourse of Advertising
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Routledge
Who Should Read This
Students and professionals interested in Routledge, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





