Strategic Communication (English, Jesper Falkheimer | Mats Heide)
by Jesper Falkheimer | Mats Heide
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Book Details
About the Book
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis commun…
ISBN: 9781041002000
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