Stated Choice Methods (English, Jordan J. Louviere | Joffre D. Swait | David A. Hensher)
by Jordan J. Louviere | Joffre D. Swait | David A. Hensher
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About the Book
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with…
ISBN: 9780521788304
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