Springer
The Relationship Marketer (English, Soren Hougaard | Mogens Bjerre)
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Specifications
| Publisher | Springer |
| Language | English |
| ISBN-13 | 9783642032424 |
| ISBN-10 | 3642032427 |
| Author | Soren Hougaard | Mogens Bjerre |
Product Description
About the Book
In "The Relationship Marketer", S ren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors…
ISBN: 9783642032424
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Relationship Marketer
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer
Who Should Read This
Students and professionals interested in Springer, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Frequently Asked Questions
What is the price of The Relationship Marketer?
The Relationship Marketer is available at ₹5,822 on GlowMirror.
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Is The Relationship Marketer available in English?
The Relationship Marketer is available in English on GlowMirror.
Who is the author of The Relationship Marketer?
The Relationship Marketer is authored by Soren Hougaard | Mogens Bjerre.
Who published The Relationship Marketer?
The Relationship Marketer is published by Springer.
How many pages does The Relationship Marketer have?
Page count information for The Relationship Marketer is available in the specifications section of this page.
How long does it take to read The Relationship Marketer?
At an average reading speed of 250 words per minute, reading The Relationship Marketer takes a few hours to a few days depending on reading pace.
What is The Relationship Marketer about?
About the Book
In "The Relationship Marketer", S ren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and cus...
Is The Relationship Marketer suitable for beginners?
Whether The Relationship Marketer is suitable for beginners depends on your background in Springer. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is The Relationship Marketer?
The Relationship Marketer is from the Springer edition/year. Check the specifications section for full edition details.
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To order The Relationship Marketer on GlowMirror, click the "Add to Cart" button on this page, proceed to checkout, and choose your preferred payment method — online payment or Cash on Delivery. Delivery takes 2–7 business days across India.
Is The Relationship Marketer a new or used book?
The Relationship Marketer listed on GlowMirror is a brand new book in good condition.
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Yes, GlowMirror delivers The Relationship Marketer across India. Use the pincode checker on this page to verify delivery availability to your location.
