
The Relationship Marketer (English, Soren Hougaard | Mogens Bjerre)
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Specifications
| Publisher | Springer |
| Language | English |
| ISBN-13 | 9783642032424 |
| ISBN-10 | 3642032427 |
| Author | Soren Hougaard | Mogens Bjerre |
Product Description
Here on GlowMirror, you'll find The Relationship Marketer filed under Springer -- everything you need to know is covered below.
About the Book
In "The Relationship Marketer", S ren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors…
ISBN: 9783642032424
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in The Relationship Marketer
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer
Who Should Read This
Students and professionals interested in Springer, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





