Springer
Pricing -- PRAXIS Der Optimalen Preisfindung (English, Thomas T. Nagle | G. M. Larsen | Reed K. Holden)
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Specifications
| Publisher | Springer |
| Language | English |
| ISBN-13 | 9783642637643 |
| ISBN-10 | 3642637647 |
| Author | Thomas T. Nagle | G. M. Larsen | Reed K. Holden |
Product Description
About the Book
Ein verst�ndliches Handbuch der strategischen Preisfindung f�r Manager und Studenten: Es lehrt den Pro z e der Preisfindung, der die Prinzipien der Rentabilit�tsmaximierung, die Preissensibilit�t sowie psychologische Reaktionen ebenso ber�cksichtigt wie die begrenzten und unsicheren Informationen des Managements. Ein Buch also, das f�r den "Ernstfall" geschrieben wurde. Schwerpunkte sind die Wettbewerbsstrategie und die Integration der Kostenanal…
ISBN: 9783642637643
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Pricing -- PRAXIS Der Optimalen Preisfindung
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer
Who Should Read This
Students at the undergraduate and postgraduate level, as well as educators.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Pricing -- PRAXIS Der Optimalen Preisfindung is authored by Thomas T. Nagle | G. M. Larsen | Reed K. Holden.
Who published Pricing -- PRAXIS Der Optimalen Preisfindung?
Pricing -- PRAXIS Der Optimalen Preisfindung is published by Springer.
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About the Book
Ein verst�ndliches Handbuch der strategischen Preisfindung f�r Manager und Studenten: Es lehrt den Pro z e der Preisfindung, der die Prinzipien der Rentabilit�tsmaximierung, die Preissensibilit�t sowie psychologische Reaktionen ebenso ber�cksichtigt wie die begrenzten und unsicheren...
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Whether Pricing -- PRAXIS Der Optimalen Preisfindung is suitable for beginners depends on your background in Springer. Review the product description and specifications above for details on the target audience and difficulty level.
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