
Marktforschung (English, Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr)
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Specifications
| Publisher | Springer |
| Language | English |
| ISBN-13 | 9783642243448 |
| ISBN-10 | 3642243444 |
| Author | Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr |
Product Description
Here on GlowMirror, you'll find Marktforschung filed under Springer -- everything you need to know is covered below.
About the Book
In kompakter und verst�ndlicher Form f�hrt das Buch in die wichtigsten Bereiche der Marktforschung ein. Aufbauend auf wissenschaftstheoretischen Grundz�gen und einer Einf�hrung in die Erforschung des Konsumentenverhaltens stellen die Autoren die Phasen und Methoden der Marktforschung dar, insbesondere multivariate Analysemethoden. Sie vermitteln dabei ein sehr klares Grundverst�ndnis f�r die Planungsprozesse, ohne auf wissenschaftliche und mathem…
ISBN: 9783642243448
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Marktforschung
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer
Who Should Read This
Students and professionals interested in Springer, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





